​Nostrapharmus suggests that the drug community will share a single data set across research, development, marketing, safety, and more. 

Increasingly the ability to store, manipulate, and query vast quantities of data is enabling us to perform key business and medical analysis, without the need for much of the leg work of old. 

Not only is it easier than ever to structure and query data, but the advent of data mining has opened up new opportunities to learn from a wider range of data and from older, unstructured data. 

The computer ages has prepared us well for this new era.  Data has been captured in digitised for for a few decades.  As time has progressed, the data set of every business in the sector has grown.  This data, newly digitised data, and everyone else's data, now present the chance to unearth new knowledge, hidden within the depths of the hard drive.

If you would like to read the article in full, please click on the pdf link below:

Data: the root of all...good?

or to view the magazine, follow the link below, the article can be found on page 50

http://viewer.zmags.com/publication/cc05a62f#/cc05a62f/50 

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Aimed at the international pharmaceutical and bio-pharmaceutical community, Pharma magazine covers every aspect of manufacturing from R&D to finished product. With a worldwide circulation of more than 40,000 individuals it is the first truly global magazine for the pharma industry, bringing together the disciplines of discovery and development, the drug manufacturing process and the resultant business and management issues.  For further information visit the Pharma magazine website www.pharma-mag.com