Imagine working in a place where you and your colleagues help perform miracles every day. Miracles like the blind being given sight for the first time. The deaf handed the opportunity to hear. These are not just hopeful predictions from the crystal ball of futuristic medicine. The very best creative minds are making the impossible possible right now in medical devices.
New technologies are being developed every day to enable the ‘miracle’ cures to become readily available. The sector has a growing customer base in an aging population that is living longer than ever and the pressure to look and feel younger and healthier is rising. The demand for new medical devices to deliver these requirements is white hot.
In developing its products the industry uses a unique blend of creative science, technology and engineering. At present it possesses world-class scientists but accessing the best technology and the right mix of scientific engineering is not easy, especially when speed is of the essence.
Innovative and commercially viable new products are spending too long in the lab due to poor R&D processes, sometimes getting stuck behind a secondary product that isn’t complete or fully tested, or that is waiting on new technology to enable it to move forward. The sector needs to act sooner rather than later to transform the way it works to get the profitable new products to market faster.
However, it is actually pretty hard for medical devices companies to pull together all the different scientific, engineering and technology disciplines needed to ensure that a new product is ready to fly. People working in these areas are experts in their own fields, which is both the solution and the problem! Getting hold of complementary expertise to solve a technical challenge is not easy if you know little or nothing about the latest innovations in an area that is not your own.
And what about the sales and marketing required to take the new product to market? The right expert may not be in-house, and even if they are, where do they fit in the process, and how much influence do they have on the new product design based on their market and customer research and knowledge?
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Aimed at the international pharmaceutical and bio-pharmaceutical community, Pharma magazine covers every aspect of manufacturing from R&D to finished product. With a worldwide circulation of more than 40,000 individuals, it is the first truly global magazine for the pharma industry, bringing together the disciplines of discovery and development, the drug manufacturing process and the resultant business and management issues. For further information visit the Pharma website at www.pharma-mag.com